Digital Ads Are Too Expensive, Do This Instead

You’re an entrepreneur with a limited budget and you want to reach as many people as possible with your message. You’ve been told that digital advertising is the way to go, but the prices seem exorbitant. What if I told you there was a way to reach your target market without breaking the bank? Read on to find out how guerilla marketing can help you get the most bang for your buck.

There are three types of digital ads

There are three types of digital ads:

1. Display Ads
2. Search Engine Marketing (SEM)
3. Social Media Advertising (SMA)

Each type of digital ad has its own set of benefits and drawbacks, so it’s important to choose the right one for your needs. Here’s a closer look at each type of digital ad:

1. Display Ads: Display ads are the most common type of digital ad, and they come in all shapes and sizes. They can be static or animated, and they can be placed on websites, apps, or even in emails. Display ads are typically less expensive than other types of digital ads, but they can also be less effective because people often ignore them.

2. Search Engine Marketing (SEM): SEM is a type of digital advertising that focuses on getting your website to show up in search results. SEM includes both paid and organic methods, such as pay-per-click advertising and SEO. SEM can be more expensive than display advertising, but it can also be more effective because people are actively searching for what you’re selling.

3. Social Media Advertising (SMA): SMA is a type of digital advertising that uses social media platforms like Facebook, Twitter, and Instagram to reach potential customers. SMA can be very effective because it allows you to target specific groups of people based on interests, demographics, and even location. However, SMA can also be quite expensive depending

They’re all too expensive

Digital ads can be expensive, and many small businesses don’t have the budget for them. However, there are a few things you can do to get around this.

One option is to use free or low-cost tools like Google AdWords or Facebook Ads. These platforms can be effective, but they require some time and effort to set up and manage.

Another option is to partner with other businesses in your industry to share the cost of digital advertising. This way, you can reach a larger audience without breaking the bank.

Finally, you can try alternative marketing strategies that are more affordable, such as content marketing or email marketing. These tactics can be just as effective as paid advertising, but they’re much more affordable.

If you’re struggling to afford digital advertising, there are plenty of options available. Try out a few of these strategies and see which ones work best for your business.

Do this instead

Digital advertising can be expensive, and it’s not always effective. If you’re looking for a more cost-effective way to reach your target audience, consider these alternatives:

1. Public relations: Getting featured in popular publications can help you reach your target audience without spending a lot of money on advertising.

2. Social media: Utilizing social media platforms like Twitter, Facebook, and Instagram can help you connect with potential customers at no cost.

3. Content marketing: Creating useful and interesting content (such as blog posts, infographics, or ebooks) can help you attract attention from your target audience without spending money on ads.

4. Email marketing: Emailing potential customers or subscribers can be a great way to promote your product or service without breaking the bank.

5. Word of mouth: Finally, don’t forget the power of word-of-mouth marketing. If you provide excellent service or create a great product, people will spread the word for you – for free!


Digital advertising is becoming increasingly expensive, and for many businesses, it’s simply not worth the investment. If you’re looking for an alternative to digital ads, consider investing in content marketing instead. Content marketing can be extremely effective in building brand awareness and generating leads, and it doesn’t have to cost a fortune. With a little creativity and effort, you can get great results without breaking the bank.